Colombia has a new leader heading its main gaming regulatory body. Jaime Vives Pinedo, a businessman with a track record in the Magdalena department, has assumed the presidency of Coljuegos, the state institution responsible for administering and regulating games of chance and gambling in the country.
Business Profile and Experience
Vives Pinedo comes to the position with solid experience in the business sector, linked to Grupo Biocosta and the Santa Marta Chamber of Commerce. His appointment represents the arrival of a regional businessman to a strategic position in the national government, which could bring a different perspective to the management of the entity.
Challenges in Regulation and Fighting Illegal Gaming
Among the main responsibilities of the new president are the supervision of both in-person and digital gaming activities, and ensuring proper collection of exploitation rights. These resources are intended to finance the Colombian healthcare system.
Combating illegal gaming represents one of the greatest challenges. Vives Pinedo must strengthen control mechanisms over unauthorized activities and protect revenues from legal operators, a fundamental task to maintain the integrity of the regulated market.
Lessons for the Region
Colombia’s experience in gambling regulation can offer valuable references for other Latin American markets, including Peru, especially in matters of digital oversight and strategies against illegal operation.
Valeria Mendoza
Originaria de Arequipa (Perú), Valeria Mendoza ha desarrollado su carrera en la intersección entre los contenidos, la tecnología y el marketing digital. Con experiencia en SEO y estrategia editorial, lleva más de ocho años ayudando a marcas online a crecer mediante contenidos basados en datos y una narrativa centrada en la audiencia.
Especializada en: estrategia de SEO, reseñas de casinos, noticias tecnológicas, marketing de afiliados y estrategias de crecimiento digital para el sector del iGaming.
