iGaming content provider BGaming has established a strategic partnership with Kerma Games to strengthen the presence of the ‘Snoop Dogg Dollars’ casino game in the international market. This collaboration combines Kerma Games’ exclusive license to the intellectual property of the renowned hip-hop artist with BGaming’s expertise in development and global distribution.
Strategic Collaboration Details
The agreement secures the game’s operation and distribution throughout 2026, with potential for future extensions. The title is now presented under the joint brand ‘Kerma Games x BGaming’ and is available across BGaming’s extensive international network of operator partners.
Kerma Games holds exclusive rights to develop gaming products related to Snoop Dogg and is building a broader universe around this iconic figure. The company also works with other entertainment personalities including Lil Baby, Sexyy Red, and footballer Luka Modrić.
Impact on the Latin American Market
This type of alliance between iGaming developers and companies holding celebrity licenses represents a growing trend in the sector. Themed games based on recognized figures have the potential to attract new player segments in markets like Peru, where the popularity of international artists can drive interest in online casino products.
Diego Ramírez
Diego Ramírez, un apasionado del fútbol de toda la vida originario de Lima (Perú), convirtió su pasión por el deporte y las estadísticas en una carrera en el periodismo digital. Durante la última década, ha cubierto todo tipo de temas, desde los principales torneos de fútbol y los mercados de apuestas hasta los casinos online y la evolución de la normativa en toda América Latina.
Especialidades: predicciones de fútbol, reseñas de casas de apuestas, noticias sobre iGaming, regulación de las apuestas y marketing de afiliados.
