SOFTSWISS brought together industry specialists in Lisbon to present its iGaming Trends Report 2027, a comprehensive analysis that evaluates the future of the online betting and gaming sector. The event featured participation from experts at Amazon Web Services, Pentasia, WorldGaming, and Google.
iGaming: The Most Digitally Advanced Sector
The report introduces the 'Beyond iGaming' chapter, which compares the sector with industries such as e-commerce, sports, film, video games, streaming, digital pharmaceuticals, and cryptocurrencies. Using the Digital Maturity Index, iGaming achieved the highest score: 4.67 out of 5, standing out as the sector with the greatest digital maturity among the eight analyzed.
Artificial Intelligence as a Growth Engine
The document identifies three priority areas for AI investment: employee productivity, secure infrastructure, and product development. Additionally, it highlights applications in fraud prevention, cybersecurity, risk management, regulatory compliance, and customer service.
Regulation and International Expansion
The report emphasizes that regulatory compliance can become a growth strategy. Markets such as Brazil and others with multi-billion dollar potential represent significant opportunities for sector expansion, including Peru as a destination with promising prospects in the regulated gaming space.
The iGaming Trends Report 2027 is available for free download, offering valuable insights for operators and regulators in emerging markets.
Valeria Mendoza
Originaria de Arequipa (Perú), Valeria Mendoza ha desarrollado su carrera en la intersección entre los contenidos, la tecnología y el marketing digital. Con experiencia en SEO y estrategia editorial, lleva más de ocho años ayudando a marcas online a crecer mediante contenidos basados en datos y una narrativa centrada en la audiencia.
Especializada en: estrategia de SEO, reseñas de casinos, noticias tecnológicas, marketing de afiliados y estrategias de crecimiento digital para el sector del iGaming.
