Casino content provider Wazdan solidified its growth strategy in Latin America by integrating its gaming portfolio into Betnacional, a Flutter Entertainment operator in the Brazilian market.
Expansion Through Aggregation Platform
The partnership was finalized through the Relax aggregation platform, enabling Wazdan to distribute its catalog of titles to one of Brazil’s most significant market operators. This collaboration represents a meaningful step in the provider’s regional penetration.
Portfolio With Local Focus
The agreement includes a selection of popular titles that combines global hits with content tailored to the local market. Available games include Hot Slot: 777 Crown, 25 Coins, Mighty Wild: Panther and Moon Of Fortune, as well as the Coins title series such as 9 Coins, 36 Coins and 20 Coins.
Particularly notable is the inclusion of Bumba Meu Boi Coin, a game inspired by Brazilian popular culture, demonstrating the provider’s commitment to personalizing content for specific markets.
Regional Growth Strategy
Radka Bacheva, Head of Sales at Wazdan, and Frederico Cunha, Head of Games at Flutter Brasil, highlighted the strategic value of this partnership for both companies. The integration strengthens Wazdan’s position in the competitive regulated Latin American market.
Valeria Mendoza
Originaria de Arequipa (Perú), Valeria Mendoza ha desarrollado su carrera en la intersección entre los contenidos, la tecnología y el marketing digital. Con experiencia en SEO y estrategia editorial, lleva más de ocho años ayudando a marcas online a crecer mediante contenidos basados en datos y una narrativa centrada en la audiencia.
Especializada en: estrategia de SEO, reseñas de casinos, noticias tecnológicas, marketing de afiliados y estrategias de crecimiento digital para el sector del iGaming.
