A bill presented in Buenos Aires province, Argentina, seeks to amend the Provincial Law on Prevention and Assistance for Compulsive Gambling to protect minors from exposure to online betting advertising and guarantee their access to healthcare services.
Advertising Restrictions in Sensitive Areas
The initiative by Deputy Alejandra Lorden proposes a complete ban on gambling advertising within a 300-meter radius of educational, sports, and healthcare facilities. It also establishes protective time slots for minors in licensed media outlets and restrictions on fixed billboards and digital screens.
Mandatory Healthcare Coverage
The bill requires public hospitals and primary care centers to implement early detection tools for gambling addiction in minors. It guarantees free, accessible, and multidisciplinary healthcare for diagnosed minors through the creation of a provincial Child and Youth Mental Health fund.
Political Support and Regional Reference
The initiative has backing from multiple legislative blocs, including the UCR, Cambio Federal, Coalición Cívica, and PRO. This Argentine regulation could serve as a reference for other countries in the region, including Peru, as online betting among minors continues to grow.
Valeria Mendoza
Originaria de Arequipa (Perú), Valeria Mendoza ha desarrollado su carrera en la intersección entre los contenidos, la tecnología y el marketing digital. Con experiencia en SEO y estrategia editorial, lleva más de ocho años ayudando a marcas online a crecer mediante contenidos basados en datos y una narrativa centrada en la audiencia.
Especializada en: estrategia de SEO, reseñas de casinos, noticias tecnológicas, marketing de afiliados y estrategias de crecimiento digital para el sector del iGaming.
