Betby, a B2B provider of sports betting solutions, presented its report “10 World Cup Keys for the Next 10 Months of Football”, a detailed study comparing betting trends between the 2022 FIFA World Cup and projections for 2026.
New Dynamics in Bettor Behavior
The analysis reveals surprising data about how players interact with betting platforms. Only 18.84% of World Cup bets were placed through tournament-specific pages, suggesting that users prefer alternative access routes to events.
A notable finding shows that desktop devices, although accounting for only 13.14% of World Cup players, generated 30.24% of total betting volume, demonstrating that these users place higher-value bets.
Opportunities for Operators
The report documents a 2.96-fold increase in average bet amounts and analyzes the factors behind this growth. It also examines changes in player betting markets and studies what kept bettors active between matches, including increased activity on BETBY.Games during non-competition days.
These trends offer sportsbooks valuable information to optimize their strategies and capitalize on the new dynamics of the football betting market in the current season.
Diego Ramírez
Diego Ramírez, un apasionado del fútbol de toda la vida originario de Lima (Perú), convirtió su pasión por el deporte y las estadísticas en una carrera en el periodismo digital. Durante la última década, ha cubierto todo tipo de temas, desde los principales torneos de fútbol y los mercados de apuestas hasta los casinos online y la evolución de la normativa en toda América Latina.
Especialidades: predicciones de fútbol, reseñas de casas de apuestas, noticias sobre iGaming, regulación de las apuestas y marketing de afiliados.
