The Betsson Group announced the creation of the Betsson Foundation, a public benefit organization registered in Malta that will serve as the centralizing entity for all its social impact activities. The foundation operates as an independent legal entity, with its own Board of Administrators and Supervisory Council.
Foundation Structure and Objectives
The Betsson Foundation will bring together initiatives that were previously dispersed, focusing especially on sports as a driver of social transformation. Jesper Svensson, CEO of Operations, and Jonna Danlund, ESG Director for the group, led the announcement of this new organizational structure.
The foundation aims to strengthen collaboration with employees, business partners, and local organizations in each market where Betsson has a presence.
Boosting Up: The Flagship Program in Peru
In the Peruvian market, Betsson supports the Boosting Up program, a five-year initiative that benefits 22 students in Lima. The program combines football, English language education, and nutritional support, reflecting the comprehensive approach that the foundation seeks to promote in its community activities.
The creation of this foundation reinforces the trend of major international gaming operators to formally structure their corporate social responsibility programs in Latin America.
Diego Ramírez
Diego Ramírez, un apasionado del fútbol de toda la vida originario de Lima (Perú), convirtió su pasión por el deporte y las estadísticas en una carrera en el periodismo digital. Durante la última década, ha cubierto todo tipo de temas, desde los principales torneos de fútbol y los mercados de apuestas hasta los casinos online y la evolución de la normativa en toda América Latina.
Especialidades: predicciones de fútbol, reseñas de casas de apuestas, noticias sobre iGaming, regulación de las apuestas y marketing de afiliados.
