Two key organizations in Brazil’s betting sector are preparing joint legal action against major tech platforms. The National Association of Games and Lotteries (ANJL) and the Brazilian Institute for Responsible Gaming (IBJR) seek to hold these companies accountable for the distribution and monetization of advertising from unauthorized operators.
Demands on Digital Platforms
The organizations are demanding that major platforms implement effective mechanisms to identify, block, and remove content promoting illegal betting. Particular concern centers on advertising directed at minors and the fraudulent strategies employed by underground operators.
According to the organizations, these platforms direct users toward unregulated sites that lack legal protections, while also creating unfair competition with authorized companies. Illegal operators employ tactics such as sponsored ads, fake profiles, and promises of guaranteed profits.
Scale of the Illegal Market
Recent research indicates that illegal betting represents between 38% and 44% of the Brazilian market, though this share has declined since regulation took effect. The Secretariat of Gaming and Lotteries has ordered the blocking of over 60,000 illegal sites.
Operators authorized by the SPA use the ‘.bet.br’ domain, while there are also state-authorized betting houses with geographical restrictions. Underground operators frequently use names similar to regulated brands and leverage influencer promotion to deceive users.
Diego Ramírez
Diego Ramírez, un apasionado del fútbol de toda la vida originario de Lima (Perú), convirtió su pasión por el deporte y las estadísticas en una carrera en el periodismo digital. Durante la última década, ha cubierto todo tipo de temas, desde los principales torneos de fútbol y los mercados de apuestas hasta los casinos online y la evolución de la normativa en toda América Latina.
Especialidades: predicciones de fútbol, reseñas de casas de apuestas, noticias sobre iGaming, regulación de las apuestas y marketing de afiliados.
