The SBC Summit 2026, scheduled for September 29 in Lisbon, has experienced a significant surge in ticket sales following the announcement of Michael Jordan’s participation. The basketball legend and global entrepreneur will join key industry figures including Carsten Koerl from Sportradar and Jason Robins from DraftKings.
Star-Studded Panel on Sports Business Leadership
The three leaders will participate in the inaugural Super Stage conference titled “Leadership in Sports Business,” running from 12:00 to 13:00. The discussion will address strategic topics including scaling global operations, executive decision-making, and the convergence between sports betting and iGaming.
Access Options and Special Pricing
Organizers have launched two specialized passes: the Super Stage Pass at €199, providing access to 2,000 standard seats and all sessions, and the Super Stage Golden Circle Pass at €499, offering 500 premium seats, access to the exhibition zone, and entry to the INFINITY Lisbon closing party featuring Tiësto and Blasterjaxx.
Impact for the Regional Industry
Rasmus Sojmark, CEO of SBC, views this event as a historic milestone for the European industry. With over 40,000 professionals expected from sports, gaming, technology, and marketing sectors, the summit represents a unique opportunity to observe trends that could influence emerging markets such as Peru.
Additionally, UFC champion Charles Oliveira will participate as an ambassador for SPRIBE’s Aviator brand during two days of the event, adding further appeal to the program.
Valeria Mendoza
Originaria de Arequipa (Perú), Valeria Mendoza ha desarrollado su carrera en la intersección entre los contenidos, la tecnología y el marketing digital. Con experiencia en SEO y estrategia editorial, lleva más de ocho años ayudando a marcas online a crecer mediante contenidos basados en datos y una narrativa centrada en la audiencia.
Especializada en: estrategia de SEO, reseñas de casinos, noticias tecnológicas, marketing de afiliados y estrategias de crecimiento digital para el sector del iGaming.
