The partnership between Fast Track, a CRM and engagement platform specialized in iGaming, and Exalogic, a solutions provider for Italy’s gaming market, is advancing into a new technological phase with the integration of artificial intelligence-powered agentic CRM workflows.
Smart Automation for Regulated Operators
Technical integration and compliance with Italian regulations are now complete, enabling several authorized operators in Italy to use this solution today. More than 20 licensed brands in the country operate with Exalogic’s technology, ensuring a robust ecosystem for implementation.
AI agents execute tasks autonomously, apply policies consistently, document decisions, and detect anomalies early. This capability allows teams to interact with Fast Track AI through natural conversations and delegate complex CRM functions, freeing up resources for higher-value strategies.
Impact on Compliance and Transparency
Samuele Mantellini of Exalogic highlighted the sophistication of the Italian market and the importance of this collaboration in driving sustainable growth. Meanwhile, Simon Lidzén of Fast Track celebrated the successful implementation, emphasizing how the solution offers greater transparency and protection for both regulators and players.
This intelligent automation model could serve as a reference for developing regulated markets, including Latin American countries seeking to balance technological innovation with effective oversight in the online gaming sector.
Valeria Mendoza
Originaria de Arequipa (Perú), Valeria Mendoza ha desarrollado su carrera en la intersección entre los contenidos, la tecnología y el marketing digital. Con experiencia en SEO y estrategia editorial, lleva más de ocho años ayudando a marcas online a crecer mediante contenidos basados en datos y una narrativa centrada en la audiencia.
Especializada en: estrategia de SEO, reseñas de casinos, noticias tecnológicas, marketing de afiliados y estrategias de crecimiento digital para el sector del iGaming.
