Betano, the sports betting and online gaming platform operated by Kaizen Gaming, has announced the renewal of its partnership with Premier League club Aston Villa for three additional years. The agreement will extend the sponsorship through the 2028/29 season, maintaining the Betano logo on the left sleeve of the club’s official kit.
Continuity During a Period of Sporting Success
The sponsorship extension comes during a successful period for the English club. During the previous partnership, Aston Villa won the UEFA Europa League and secured a return to the UEFA Champions League, cementing its position among Europe’s elite teams.
Commitment to Social Responsibility
The partnership between Betano and Aston Villa is distinguished by its focus on community initiatives and fan experiences. In previous gestures, Betano ceded its logo space to charitable organizations during the UEFA Europa League final and withdrew its presence from the club’s commemorative 150th anniversary kit.
Kaizen Gaming, Betano’s parent company, currently operates in 20 global markets and continues to strengthen its international presence through high-profile sports sponsorships that combine brand visibility with corporate responsibility.
Valeria Mendoza
Originaria de Arequipa (Perú), Valeria Mendoza ha desarrollado su carrera en la intersección entre los contenidos, la tecnología y el marketing digital. Con experiencia en SEO y estrategia editorial, lleva más de ocho años ayudando a marcas online a crecer mediante contenidos basados en datos y una narrativa centrada en la audiencia.
Especializada en: estrategia de SEO, reseñas de casinos, noticias tecnológicas, marketing de afiliados y estrategias de crecimiento digital para el sector del iGaming.
